Sneakerheads don't wear their shoes nowadays and the world knows that. The New Balance 327 is the new Air Force One and the perfect way for anyone to be a part of sneaker culture without having to pay a big price tag. (Edit: 327 replaced by the 550) 

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Role: Director, Editor, Art Director, Colorist, Strategist, Actor

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DP: Sebastian Shi

Actor: Haris Bhatti

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Takeaway: Stop babying your shoes and just wear them.

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Caution: Spec Ad